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EBSHK Direct "Trade It Up" Program – HK Shares

Plan Features

Fixed fee for trading HK shares with UNLIMITED NUMBER of trades
Preferential margin interest rate of 4.88%
No hidden trading fees
No platform fee, system usage fee or custody fee
Cash IPO subscription fee waiver

Monthly average account balance	Account service fee
HK$1,000,000 or above	HK$88
Below HK$1,000,000	HK$288

FREE TRADE

Fixed fee for trading HK shares for unlimited number of trades

HAPPY TRADE

No hidden trading fees**
Preferential margin interest rate of 4.88%^

Seize opportunities without calculating trading fees

**Hidden trading fees include: Platform fee, system usage fee and custody fee. All commission is waived for trading HK shares under this programme.

Traditional pricing

A low commission brokerage firm: 0.03% of turnover amount and $15 platform fee for each transaction.

Pricing comparsion

	Trading Scenario 1	Trading Scenario 2
Trading amount per transaction	$1,000,000	$50,000
Total transactions	1	10
Total transaction fees	$315	$300
EBSHK Direct’s account service fee in “Trade-it-up” Program	$88*

*The above scenarios are illustrated with a monthly average account balance of HK$1,000,000 or above. Terms and conditions apply.

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What is EBSHK Direct

EBSHK Direct is a sub-brand of Everbright Sun Hung Kai. With a heritage in the financial industry since 1969, EBSHK Direct demonstrates the leading position in financial services in Hong Kong, and provides customers with an advanced and efficient one-stop trading platform for diversified global investments, covering stocks, forex, futures, and stock options. EBSHK Direct is a multiple award winning company. The company has received industry-wide recognition for its comprehensive advantages in providing first-class online trading experience to customers.

Other advantages

EBSHK Direct is a sub-brand of Everbright Sun Hung Kai. Backed by financial titan Everbright Securities and riding on unrivaled professional advantages, sound finances and deep operating experience, EBSHK has been one of Hong Kong’s leading financial services institutions for 50 years.
Open an account online in just three steps, 24/7, anytime and anywhere.
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MGM Referral Program

Frequently Asked Questions：

My account did not have any transactions this month. Will there be a subscription fee?

Yes. Subscription fee applies regardless of transaction amount. Eligible Client may terminate the program by submitting a written instruction before the 15th of any given month with effective date as the next first of month.

I don’t want to pay a monthly fee. Is there another payment plan? How can I avoid the monthly fee?

Yes, you can consider choosing our pay-as-you-go plan with commission at 0.138% and minimum HK$88 per transaction.

There are other brokers that charge cheaper rates than you. What makes you different from other brokers?

EBSHK Direct is a subsidiary of EBSHK, one of Hong Kong’s prominent financial institutions for over 50 years. A few other brokers may be charging lower commission rates than us; however, there could be hidden fees such as platform usage and other transaction charges. With our strong financial strength, global access, trading technology and security, EBSHK Direct should be your most trusted broker partner.

Is there a term contract for “Trade-it-up” Program?

Our monthly plan is a month-to-month commitment and is not bound by any term contract.

Are there any extra costs?

Eligible Client is required to pay other trading fees, including, but not limited to, interest, nominee service fees and all statutory or third-party transaction charges, such as transaction levies, stamp duties, HKEx trading fees and CCASS settlement fees, where applicable.

How do you calculate “Monthly Average Account Balance”?

“Monthly Average Account Balance” is the sum of your daily account balance averaged by the number of days in that month.

If my balance is insufficient to pay the monthly subscription fee, will it become an overdraft balance?

We will charge the fee within the first three working days of each month. In the event of insufficient funds , the account will have a negative balance due to the deduction of the fee, and overdraft interest will be charged (at a preferential interest rate of +3% p.a. Please refer to information by Standard Chartered Bank (Hong Kong) Limited for interest rates). Please ensure that your account has sufficient cash balance.

*Terms and conditions of The Programme

The Programme is provided and coordinated by SHK Online (Securities) Limited (“SHKOS”), a member of Everbright Sun Hung Kai (“EBSHK”). SHKOS operates under “EBSHK Direct”, a sub-brand of EBSHK. The Programme is only applicable to electronic channels via SHKOS.
The promotion period of the Programme starts from January 1, 2021 and ends on March 31, 2021, both dates inclusive (“Promotion Period”).
The Programme is only applicable to new customers (“eligible clients”) who fulfil the following conditions: (i) did not have an individual or joint trading account maintained with any member company of EBSHK or its subsidiaries in the 12 months preceding the effective date of account opening; (ii) were not a beneficial owner of any corporate trading account maintained with any member company of EBSHK or its subsidiaries during the aforesaid period; (iii) provides all necessary documents for account opening; and (iv) application successfully opens an individual or joint Cash/Margin securities account with EBSHK Direct during the Promotion Period.
Eligible client is required to submit the completed application form of the Programme, and will be entitled to a fixed fee for trading HK Shares with unlimited number of trades, instead of paying basic commission at 0.138% and minimum HK$88 per transaction to trade HK Shares according to the EBSHK Direct Fees and charges which is available at https://www.ebshkdirect.com/en/info-fees. (An UStock Pro transaction is not qualified for unlimited number of trades under the programme. Eligible clients are still required to pay a basic commission at 0.138% and minimum USD15.) The Programme will be effective from the day that (i) SHKOS accepts eligible client’s application for the Programme and (ii) confirms receipt of the first subscription fee from the eligible client’s designated trading account maintained with SHKOS (“Commencement Day”). We will debit your account with the highest monthly subscription fee on or before first 3 business days of a month and we will credit your account with the excess over the actual monthly subscription fee you are entitled to enjoy (based on the monthly average account balance of that month which includes both of HK shares and UStock Pro shares under the same account number) in the next month. (For example, if your monthly average account balance is HK$1,000,001 in August 2021, the excess amount of monthly subscription fee over debited HK$200 (i.e. HK$288-HK$88) will be credited to your account within September 2021.)
“HK Shares” is defined as securities listed on the Hong Kong Exchanges and Clearing Limited.
Service Period: Service Period refers to the period starting from the Commencement Day to the end of that calendar month or each of the calendar months going onward when the Programme is still effective. Eligible client may terminate the Programme at any time by giving notice to SHKOS in accordance with clause 7 below; otherwise, the Programme will be renewed automatically and the monthly Subscription fee of the following month will be deducted from eligible client's designated trading account on or before 3 business days of the relevant Service Period.
Termination: Eligible client may terminate the Programme by submitting a written instruction (by fax or by post).If such instruction is given before the 15th day of any calendar month, the effective date will be the first day of the following month; if given after the 15th of any calendar month, the effective date will be the first day of the second month that follows. No refund of Subscription fee is applicable. You may enjoy the Programme until the end of the relevant Service Period. Upon termination, you may continue to use our service to trade HK Shares with commission at 0.138% and minimum HK$88 per transaction according to the EBSHK Direct fees and charges which is available at https://www.ebshkdirect.com/en/info-fees. Note: you may not be eligible to apply for the Programme in the future.
Eligible client is still required to pay for other trading fees, including, but not limited to, interest, nominee service fees and all statutory or third-party transaction charges, which include, but not limited to, transaction levies, stamp duties, HKEx trading fees and CCASS settlement fees where applicable.
The Programme is not applicable to corporate and institutional customers, staff, agents and Wealth Managers of EBSHK. The Programme cannot be used in conjunction with any other promotional offers.
SHKOS reserve the rights to suspend, amend or terminate the Programme and any of the terms and conditions at any time without prior notice.
These terms and conditions shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.
If there is any inconsistency or conflict between the English and Chinese versions of the terms and conditions, the English version shall prevail.
In case of any disputes, SHKOS reserves the right to make the final decision (including on the interpretation of these Terms and Conditions), which will be binding for all parties concerned. Investment involves risks and the prices of securities may go up or down and may even become valueless.
Before making any investment decisions, investors should carefully consider their own circumstances, risk tolerance level, investment experience and investment objectives. Investors should not base any of their investment decisions on the benefits of the Programme alone. If investors are in doubt, they should seek independent professional advice. Renminbi-denominated securities and products involves different risks (including but are not limited to currency risk, exchange rate risk, credit risk of issuer / counterparty, interest rate risk, liquidity risk (where appropriate)).

^Terms and conditions of Securities Margin Trading

The promotion is provided and coordinated by SHK Online (Securities) Limited (“SHKOS”), a member of Everbright Sun Hung Kai (“EBSHK”). SHKOS operates under “EBSHK Direct”, a sub-brand of EBSHK.
This offer is applicable to any customers who (i) successfully open a new sole-name or joint-name securities margin account with SHKOS (“New Securities margin Account”) during Promotion Period and (ii) do not have any securities margin account with SHKOS within 12 months preceding the application date of New Securities Margin Account opening.
To be eligible for this offer, all securities holding with SHKOS shall only include securities grading A and/or B and/or C at the time of a new margin loan and thereafter subject to periodic credit review.
Customer may refer to our webpage’s Margin Grading Table for securities grading and margin loan ratio. Click Here
The grading of individual share in the Margin Grading Table is for reference only and may change from time to time without prior notice and at the sole discretion of SHKOS.
All margin loans made during the promotion period will enjoy the preferential securities margin interest rate, subject to periodic credit review.
After the promotion period, SHKOS will conduct periodic credit review and reserve the right to amend margin interest rate and relevant terms at any time at its sole discretion.
SHKOS reserves the right to amend, suspend or terminate the promotion and to amend the relevant terms at any time at its sole discretion without prior notice.
In case of any dispute, the decision of SHKOS shall be final, which will be binding for all parties concerned.
Should there be any discrepancy between the English and Chinese versions of this promotion material, the English version shall prevail.

Free Trade Happy Trade